Proactive Targeted Advertising (PTA) Data Tailored for Local Property Managers
In today's competitive market, local property management companies can face significant challenges in securing new business without the right tools and strategies.
Organic SEO and Google Ads often can not produce enough quality leads in a cost effective manner due to limited monthly search volumes in the local service areas.
No amount of SEO can compensate for a lack of demand, and raising the Google Ads budget isn't a solution either, as it would only be wasted on low-relevance searches, resulting in minimal impact and driving the average conversion cost too high.
So, how can your property management company break through these barriers and achieve sustainable growth?
PTA puts your business in front of the exact rental owners who need your services, even before they start looking
Unlike traditional methods that rely on potential customers finding you,
Growing your property management business starts with reaching the right property owners. Our platform provides you with exclusive, highly targeted leads of rental property owners. Access to exclusive leads is crucial for propelling your business forward. We provide leads that are custom tailored solely to your company significantly increasing your conversion rates. Exclusivity ensures that your outreach efforts are efficient and yield the best possible results.
Building brand recognition is critical for standing out and earning trust from property owners. Our campaigns are designed to position your company as a trusted local expert, so when property owners are ready to hand over their properties for management, your brand is the one they remember. Every ad, email, and outreach effort is an opportunity to solidify your presence in the minds of rental property owners within your target market.
Our approach leverages sophisticated, data-driven strategies to target the right audience—rental property owners who are most likely to need your services. This ensures that your marketing dollars are spent effectively, delivering high-quality leads at a fraction of the cost of traditional advertising. By reaching the right people with the right message, we help you achieve better results and greater ROI, giving you the upper hand in your local market.
The property management market moves at a deliberate pace, making a strategic, long-term approach essential for lasting success.
Our PTA strategy unfolds over a comprehensive 4-5 month campaign cycle designed to maximize impact and ROI.
1. Establish ideal customer targeting criteria
2. Data harvesting & aggregation.
3. Skip tracing.
4. Generate creative material.
5. Campaign initiation.
1. Run active campaign.
2. Process incoming leads.
3. A/B ad creative testing.
4. Keep track on analytics.
1. Send Branded Shareable Reports via Email or SMS
2. Engage with Leads Interacting with Reports.
3 Capitalize on Brand Familiarity: By now, your leads have seen your brand multiple times, making it more likely that they will respond positively to your offer.
4. Wrap Up Campaign Cycle.
1.Analyze results.
2.Update Data to Reflect Market Changes
3.Relaunch the Campaign.
DATA gathering of targeted rental owners in your service area
Keep track on ads for rent published by owners in your area.
Shareable reports may be used as a conversation starter with your leads
Find and colaborate with local agents
Guide on DATA Usage and Implementation Strategy
Dedicated Campaign Manager for your Meta & Google Ads
Scrub, leads against National Do Not Call lists